Strum

Strum is a conceptual e-commerce platform designed to make acoustic guitars more accessible and personalized for every type of player. The brand focuses on customization, allowing users to find instruments tailored to their physical needs and playing style — whether they are left-handed, have smaller hands, or require a more comfortable body size.

The design blends warmth and precision, reflecting both the emotional connection to music and the technical craftsmanship of guitars. Clean layouts, soft textures, and subtle wood-inspired tones create a welcoming and intuitive shopping experience.

The interface prioritizes usability and guidance, helping users navigate customization options with ease. This project explores how thoughtful UX and branding can remove barriers in music, making instruments more inclusive while maintaining a premium, modern feel.