Teaology

Category

Beverage

Deliverables

Branding & Packaging

Typefaces

Cy
Pitch

Colors

Teaology is a conceptual iced tea brand developed for my branding and packaging class, centered around health, clarity and flavor. Each tea blend is crafted to highlight the natural benefits of both the tea leaves and the fruit juices it’s paired with - such as black tea with starfruit, oolong tea with guava and ginseng, and green tea with dragon fruit and lemon.
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The design uses hand-drawn botanical illustrations, a textured background, and bold geometric elements to create balance between organic and modern. Each label is informative, listing heal benefits and nutritional details to support mindful choices. This project allowed me to explore visual storytelling through packaging, combining illustration, layout, and typography to create a functional and appealing product line.