Category
Non-Profit
Deliverables
Branding & Website Design
Typefaces
Poppins
Intern
Colors
Marley’s Mutts is a non-profit organization dedicated to rescuing dogs at risk of euthanasia, focusing on rehabilitation, healing, and rehoming. The brand centers on compassion, second chances, and the deep bond between humans and animals.
The design combines warmth and approachability with clarity and trust. Soft, natural tones, expressive imagery, and friendly typography create an emotional connection while maintaining a clean and informative structure.
The website emphasizes storytelling, showcasing each dog’s journey to encourage adoption and support. Clear calls-to-action guide users to donate, volunteer, or adopt, while structured content ensures accessibility and ease of navigation.
This project highlights how design can amplify a mission-driven organization, using visual storytelling and thoughtful UX to inspire empathy, engagement, and real-world impact.